Brand
Focusrite — Vocaster
Objective
To create basic, animated, paid social assets which clearly communicate the four main selling points of Vocaster.
A different colour palette was chosen — immediately taking Focusrite out of it's 'red & black' comfort zone. This was intentional, hoping to maximise the appeal to a broader, consumer electronics audience, rather than the usual music making audience that Focusrite is used to communicating with.
Each asset re-cut into four different dims, and localised into five languages.
A different colour palette was chosen — immediately taking Focusrite out of it's 'red & black' comfort zone. This was intentional, hoping to maximise the appeal to a broader, consumer electronics audience, rather than the usual music making audience that Focusrite is used to communicating with.
Each asset re-cut into four different dims, and localised into five languages.
Messaging
Connect: To your phone, your camera and your audience.
Enhance: Podcaster approved. Sound your best in just one click.
Move: Small, light and powered by your computer.
Podcast: Get studio quality sound in seconds.
Idents were also commissioned for content creators to use as start and endplates. Animating the Vocaster logo allows a subtle amount of playful character to be introduced.
Enhance: Podcaster approved. Sound your best in just one click.
Move: Small, light and powered by your computer.
Podcast: Get studio quality sound in seconds.
Idents were also commissioned for content creators to use as start and endplates. Animating the Vocaster logo allows a subtle amount of playful character to be introduced.
