Brand & Proposition
British Army — Be The Best
ContextThe national campaign creative — 'You Belong Here' — is the top-of-funnel, mass attract messaging. The familiarity of this messaging is lost at secondary and tertiary levels of the funnel.
Objective
Develop an extension of the 'You Belong Here' campaign, which can be seamlessly integrated and tailored towards Apprenticeships, Trade Skills or any other specialisms.
Credits
Headline Campaign Creative — Accenture Song
YBH Extension Creative — Alex Wood
YBH Extension Creative — Alex Wood
Headline Campaign Creative
YBH extension creative
