Brand
Focusrite — Scarlett & Vocaster
Objective
Create evergreen assets which can be used in a value exchange. In this instance, these guides were used as email sign-up incentives, which resulted in a 12% increase in the email contact database.
Essential Guide to Podcasting: this comprehensive handbook was created to educate about the basics of podcasting, through to publishing and marketing your podcast. It speaks to a variety of topics, from utilising household items to improve your recording environment, to how to create great cover artwork, to which types of microphone are best to use.
The Interface Users Guide: this guide was created to educate about audio interfaces, and the wider topic of recording with a computer. It speaks lots about the inner workings of an interface, what makes one interface sound better than another, and how you can optimise a studio with the interface at its heart.
From learning about recording drums and guitars, understanding the basics about mics and acoustics, and knowing about building an online following, the advice in this guide was curated to enable you to try new things, think differently, and hopefully become a better and more successful producer in the process.
Essential Guide to Podcasting: this comprehensive handbook was created to educate about the basics of podcasting, through to publishing and marketing your podcast. It speaks to a variety of topics, from utilising household items to improve your recording environment, to how to create great cover artwork, to which types of microphone are best to use.
The Interface Users Guide: this guide was created to educate about audio interfaces, and the wider topic of recording with a computer. It speaks lots about the inner workings of an interface, what makes one interface sound better than another, and how you can optimise a studio with the interface at its heart.
From learning about recording drums and guitars, understanding the basics about mics and acoustics, and knowing about building an online following, the advice in this guide was curated to enable you to try new things, think differently, and hopefully become a better and more successful producer in the process.
Credits
Essential Guide to Podcasting
Design & Creative Lead — Alex Wood
Photographers — Jack Ford, Priscilla J, Alex Wood
Contributors — Elana Gurevich (Acast), Laura Cathcart Robbins, Ross Brand, Zainab Hassan, Rhea Chedid, Stevie Manns, Lulu Picart, and Corry Will
Copy Editor — Diana Smethurst
Writer — Jake Helps
The Interface Users Guide
Design & Creative Lead — Alex Wood
Writers — Sam Pryor, Phil Ward, Chris Mayes-Wright
Editor — Chris Mayes-Wright
Design & Creative Lead — Alex Wood
Photographers — Jack Ford, Priscilla J, Alex Wood
Contributors — Elana Gurevich (Acast), Laura Cathcart Robbins, Ross Brand, Zainab Hassan, Rhea Chedid, Stevie Manns, Lulu Picart, and Corry Will
Copy Editor — Diana Smethurst
Writer — Jake Helps
The Interface Users Guide
Design & Creative Lead — Alex Wood
Writers — Sam Pryor, Phil Ward, Chris Mayes-Wright
Editor — Chris Mayes-Wright
The Essential Guide to Podcasting
The Interface Users Guide
